SOFTEST NEWBORN ESSENTIAL: LOVED BY SMART MODERN PARENTS YOUR MUST-HAVE ORGANIC SOOTHE SWADDLE WRAPS Having a baby is a life-changer. Becoming a parent may be one of the most challenging period of your life, but in exchange, it teaches you the meaning of unconditional love. Let KeaBabies Soothe Swaddle Wrap be there with you as you watch your precious little one grow day by day. Keep them feeling safe and secure every moment as they experience life outside the womb, which helps in brain and physical development which is essential during the first 3 months after birth. ERGONOMICALLY DESIGNED Designed with style, function and comfort in mind, our KeaBabies Soothe Swaddle Wrap uses a 2-way stretch fabric knit (non-horizontal stretch) together with ultra strength non-scratch hook and loop fasteners to ensure that your baby is held snugly inside the swaddle wrap at all times.